Here's the intro to the interview and you could read the rest here...
http://www.xxlmag.com/online/?p=13268
For over two decades, Too $hort has arguably been one of hip-hop’s most prolific artists. Since 1983, the Oakland-based rapper has influenced an entire generation, releasing 16 albums, half of which earned platinum or gold status. Long before every rapper under the sun started proclaiming themselves P.I.M.P.’s, $hort Dawg was captivating listeners with his wanton lyrics, vivid storytelling and engrossing pimp persona. Largely regarded as an iconic figure in the Bay, the West Coast Mac has achieved pockets of mainstream success with such hits as 1988’s “Life Is…Too $hort,” 1990’s “The Ghetto” and 1996’s “Gettin’ It.” However, as the new millennium began, Shorty the Pimp began to see interest in his brand of rap wane as his last few projects fail to crack the gold mark. The OG’s musical prospects seem more promising, though, when he prepared to release last year’s Blow the Whistle. The 13th album on his longtime label home Jive Records, the LP rode the hyphy wave and included production from Lil Jon, Jazze Pha and will.i.am. Unlike fellow Bay Area veteran E-40, who crossed over earlier that year with “Tell Me When To Go,” Too $hort’s attempt to win over a new generation of listeners went largely unnoticed. Now, with only one album left on his contract with Jive, $hort is looking to return to his underground roots and focus on his new record label, Up All Nite. In order to kick off his imprint properly, Too $hort released a compilation album, I Love the Bay, in July. XXLMag.com catches up with the hip-hop legend to discuss his new project, burgeoning label and decision to leave Jive Records.
